Secrets of Sucess

After weeks of having little or no inspiration to write, read, draw, photograph or style I finally stumbled across something that sparked an interest;

It was a photo advertising photoshop as the best wrinkle cream there is with a photo of Madonna, half shopped, half not.

It got me to thinking.. What exactly makes success?

Well, I guess this depends on what your trying to sell. In Madonna's case it's sex so the need for her to be eternally youthful and attractive is important. No amount of face cream or surgery can stop that forever. In the case of photoshop it is selling the ability to be beautiful in an image without the dieting and perfect skin.

The way a product is advertised affects its success. This can be as simple as the font of writing or size...... I know this as a local builder advertises his business with the Disney font..... seriously!!! Who could take a business man seriously when he sells a service and promotes it with a children's movie font..... Don't think he'll be doing much work on my house unless it's all in fancy dress in which case I may reconsider for comedy value!